Publication Title
Audio Description Washes Brighter? A Study in Brand Names and Advertising
Publication Type
Book chapter
Title of edited book
Researching Audio Description
Year of publication
Dealing with objects in audio description, and particularly with those objects that have a clear designer imprint or branding, is a complex matter when a brand name is part of the scene in a film. Deciding whether to describe or not, and how, becomes more than a technical matter that depends on text–image synchronization: it is a complex decision-making process comparable to other forms of audiovisual translation that needs to be approached as a paradigmatic example of intersemiotic translation. Dávila-Montes and Orero address the audio description of branded objects in movies, and their intersemiotic translation from images to spoken words, a complex issue that may harbour additional insights into topics of a wider scope.
Submitted by Fátima Parejo on Sat, 04/03/2017 - 19:51