Publication Title
Audio Description Washes Brighter? A Study in Brand Names and Advertising
Publication Type
Book chapter
Title of edited book
Researching Audio Description
Year of publication
2016
Pages
123-142
Publisher
City
Modalities
Abstract
Dealing with objects in audio description, and particularly with those objects that have a clear designer imprint or branding, is a complex matter when a brand name is part of the scene in a film. Deciding whether to describe or not, and how, becomes more than a technical matter that depends on text–image synchronization: it is a complex decision-making process comparable to other forms of audiovisual translation that needs to be approached as a paradigmatic example of intersemiotic translation. Dávila-Montes and Orero address the audio description of branded objects in movies, and their intersemiotic translation from images to spoken words, a complex issue that may harbour additional insights into topics of a wider scope.
Submitted by Fátima Parejo on Sat, 04/03/2017 - 19:51